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Meet Our New Pregnancy Makekup

Posted by Administrator to Skin Care
Imagine you get to your next prenatal appointment and your OB asks you what ingredients are in your makeup.
pregnancy makeup

My what? Why would your doctor care what's in your makeup?
What does my makeup have to do with my pregnancy?

One obstetrician, in fact, a high-risk pregnancy specialist, recently started asking that question, and I met him in October 2013 at the ABC Kids Expo, a large wholesale convention for the baby industry.

vikas sachar mdDr. Vik Sachar is a double board certified obstetrician/gynecologist and Chief of Obstetrics and Gynecology at the Saint Francis Medical Center in Palos Verdes, California. And he recently discovered that makeup is loaded with a bunch of toxic crap, including EDCs, or endocrine disrupting chemicals.

He was at ABC unveiling his new line of pregnancy makeup, V.Sachar MD, and I couldn't wait to talk with him about it.

I was delighted to sit in the makeup chair and have his wife and sister-in-law give me a makeover to demonstrate the products. (I'm so sorry I didn't get a picture. We were talking so much about ingredient safety and formulations and inspiration that it just didn't cross my mind!)

What he told me about the toxic chemicals in makeup were things I already knew, but I had never heard a doctor talk about them. Turns out, Dr. Sachar had his "a-ha!" moment at home and it's likely his specialization in high-risk pregnancies that attuned him to what we was soon to learn.

Why Create a Pregnancy Makeup


After our face-to-face conversation, I asked him to email me the back story of the inspiration for his pregnancy makeup. Here's what he sent:

This all started when my daughter turned 4. Like any daughter, she would watch her mother getting dressed for work, and of course she wanted to try the lipgloss, or the lipstick and even nail polish. Other people had given her "toy" makeup at birthday parties meant for toddlers. When I started looking at the ingredients on her toy makeup meant for toddlers I was shocked at what I found.

I checked the EWG.org website, and pubmed.gov for articles and was astonished.

There was formaldehyde, toxic preservatives, and fumes, and lots of chemicals I didn't want my daughter or my wife to be exposed to.

First we thought we should start a company to make safe "kids" makeup. But then I took the search even deeper, and looked at all the makeup products and was at a loss for words.

EDC's (endocrine disruptor chemicals), toxic preservatives, phthalates, irritants, parabens, FD&C dyes, carmine (I had to read what carmine was!), lead (found in over 400 lipsticks as determined by the FDA) and other chemicals were in women's makeup.

These chemicals were associated with childhood obesity, diabetes, breast cancer, prostate cancer, neurotoxicity in children, autism....the list went on and on. This may be a reason I was seeing more fetal abnormalities in my medical profession.

We decided that this is a problem that needed to be addressed at the very beginning—the fetus.

Women need, and more importantly deserve safe makeup, during pregnancy and into breastfeeding.

Amen and hallelujah!!

It's one thing for me to talk about ingredient safety and to try to help educate and empower women for a healthy pregnancy, but it's completely another, more powerful thing to hear the same words from a man with medical degrees and credentials.

I don't remember, but it's possible I actually hugged him after we talked.

Back to the pregnancy makeup....


After feeling the fantastic texture of the lipgloss, the softness and lightness of the mineral powder foundation, and reveling in the soft neutral eye colors, I was so excited to have V.Sachar MD pregnancy makeup available to Maternitique customers that I carried a bag full of product home with me on the plane so I could get started right away. That mascara and eyeliner and few shades of lipgloss I brought home with me lasted about 2.5 seconds. We were sold out so quickly; I couldn't wait to get more.

After several months of offering a limited selection of V.Sachar MD pregnancy makeup, I'm now super-excited to be able to share the entire collection with you.

makeup during pregnancy










The complete collection of V.Sachar MD pregnancy makeup currently includes:

What's in this Pregnancy Makeup


And in case you hadn't already guessed, Dr. Sachar's pregnancy makeup is all-natural and safe. You will not be exposing your body—or your baby—to these endocrine disruptors, carcinogens or irritants:
  • FD&C dyes
  • Carmine colorants
  • BHT
  • Bismuth chloride
  • Lead
  • Parabens
  • Petroleum-based oils
  • Alcohols
  • Nanoparticles
  • Talc
  • Preservatives
Plus, V.Sachar MD pregnancy makeup formulas are all gluten-free and vegan.

But the other thing that rocks about Dr. Sachar's makeup line for pregnant women is that beyond what's left OUT of the products, the ingredients that are put IN are fabulous for women experiencing hormonal havoc from from fertility treatments, pregnancy, breast feeding and even puberty and menopause.
  • Zinc oxide—in addition to full-spectrum UVA and UVB sun protection (which helps prevent pregnancy melasma, or dark spots, zinc calms acne breakouts
  • Titanium dioxide—also offers full-spectrum sun protection but also helps hide blemishes and imperfections
  • Boron nitride—a non-toxic mineral that helps makeup stay on the skin and has anti-bacterial benefits, too
  • Allantoin—an extract of comfrey root that heals, soothes and helps skin cells regenerate, making it ideal for people with problem skin
  • Jojoba seed oil—a great nutrient for all skin types, even very oily skin that fights acne, wrinkles, improves scars
  • Pro-vitamin B5—moisturizes, softens and works with allantoin to calm breakouts and irritations
  • Bisabolol—derived from chamomile and effective at reducing acne and fine lines
V.Sachar MD pregnancy makeup is not only good for your health and beneficial for your skin, it's also soft, long-lasting, and pretty.

Being the first out there in anything can be a lonely experience. I know...women are often baffled by my explanation of my store and what I offer for their pregnancies. But things are changing and more studies are being done on newborn blood, children's behavior and environmental pollutants than ever before. Dr. Sachar noted in his email closing to me:

Since we started the company last year, the World Health Organization, has started a global study into EDC's, and their sources and their effects on men, women and children, there is the Campaign for Safe Cosmetics Act in front of Congress, the European Union has identified and banned many chemicals that are believed to have adverse effects. We are glad to be involved in this culture change toward safety.

I'm glad to be part of that culture change, and you can be part of it, too.

Take advantage of current pricing, some special offers and your VIB Rewards to try V.Sachar MD pregnancy makeup and tell me what you think! And maybe we should run a giveaway or contest? Share your ideas with me.  

Thanks for reading and sharing,

Tara Bloom, owner
 

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